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Mindset 30 March 2020 2 min read

Creativity on demand

You do not wait for inspiration and then create. You create, and the inspiration shows up because you started.

If you make anything, you eventually hit the wall every maker knows. You have to produce, on a deadline, and nothing comes. Blank page, cloudy head, the well apparently dry. The first thing to understand is that this is normal and not a verdict on your talent.

Start with a piece of pressure released. Nothing you make is truly from scratch. Every idea is built from other ideas, every line echoes lines drawn before. You are not summoning genius out of empty air, you are remixing what you have taken in into something that is yours. Which means the quality of what you put out is partly a function of what you have put in. Empty input, empty output.

So when you are stuck, do not sit there grinding harder against the blank page, that only tightens the knot. Get up and feed the machine instead. A walk almost always loosens something, it moves the body and lets the mind wander off-leash. A chapter of something good can spark the thing you were missing. A shower, that famously stupid place where ideas ambush you, works because you finally stopped trying. Even chores help, because your hands get busy and your mind slips into gear without the pressure of performing.

Then set the stage so the work is the easiest thing to fall into. Clear the space, remove the distractions, put what you need within reach and everything else out of sight. You are lowering the barrier to starting, because starting is the whole game.

And here is the secret hiding under all of it. You do not wait for inspiration and then create. You create, badly at first, and the inspiration shows up because you started. Put down the first ugly line, the first random words, and the next ones follow, and before long you are in it and have forgotten you were ever blocked. Do not wait to feel creative. Begin, and let beginning do the work.

Keep building,

Ricardo Prosperi

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